Attention All Business Owners, Here’s…

“How to Turn Words into Money”

“Warning: your competition is hoping
you never read a word of this”

Dear Friend,

If you want to make more money, more easily, more often please read every single word below to fully understand how I can help.

Hello, Sam King, Director of Kopywriting.com™ here.

With your permission, I’d like to reveal how I went from cold-calling wimp to cash-on-demand king.

Here’s how it happened:

After graduating from Nottingham Business School with a degree in Business Studies (Strategy & Entrepreneurship) I took a telesales job just three days later with a self-made millionaire.

Starting-out on the front-line cold-calling selling his wholesale company’s products I quickly discovered telesales is very profitable but soul-destroying.

Having said that, he was an expert at selling over the phone. Naturally, I asked him to mentor me; not only in telesales but business too.

He thought about it… and then said YES!

Knowledge Is Power

Soon I understood the ins-and-outs of both.

Never satisfied I took things further and read a book on the subject called Telesales for Dummies by Dirk Zeller.

I did what the book said and my sales shot up instantly. Wow. I was amazed.

When I analysed why, it was because the words you use dictate the results you get.

Notice the keyword in that sentence: words.

I then analysed why my self-made millionaire mentor had become a millionaire. It was because he’d been on the phones for over 20 years selling.

Now, I thought to myself: I hate cold-calling, I really do… but he’s made over a million pounds, in fact, he has £100,000 in the bank as a “nest-egg” and 12 properties to his name all bringing in passive income because he can sell.

BUT…

I’m not prepared to put in 20 years of cold-calling. Also, he’s good… I mean really good. I’ve never met a person, let alone a salesperson like him. He’s just on another level. Every objection he can overcome. Every gatekeeper he can get round. Every call he can sell.

Now, obviously, the more you’re on the phones the better you get… but even if you’re on the phones all-day what’s the maximum number of meaningful calls you can make? 100? If you’re lucky.

And what if the decision-maker’s not in or the gatekeeper’s moody or they’re “not interested.”

Too much hassle for my liking.

Then it hit me. I was doing well at work and had built up a team of telesales people around me, but we kept getting the same request from prospects:

“Can You Send Us Something In the Post?”

Now, call me naïve if you will, perhaps I was a bit green… but I thought to myself, “Are these people just trying to fob us off or do they actually want us to send them something in the post?”

Hmmmmm, I wonder.

Okay, time for some testing.

So, every time a prospect asked us to send them something in the post we sent them a letter listing our products and prices. It wasn’t great, but it did the job.

To my delight and surprise a couple of people ordered… but we must have mailed and faxed what seemed like a million before they did.

So…

I thought to myself, “How can I get more people to buy?”

I changed the letter a little bit, worded it better, made it a bit more attention-grabbing and guess what? More people ordered.

“Wow. What is it about these words?” I was asking myself… it’s as if they’re magic.

I did a little research and soon discovered many people had made fortunes by sending out letters to prospects… and that these sales letters could make you a fortune if they were worded right.

A little more research revealed that a professional sales letter writer is called a copywriter.

I was hooked. Studying the copywriting greats day-and-night to soak up all the proven, time-tested secrets they’d use to get people to buy.

You see words are the big secret in the game of life.

Words can make you laugh. Make you cry. March for peace or go to war. Words can win and lose you friends. And the right words can make you BUY.

Now, I liked the theory, I thought it would work… but thinking and doing are two different things.

That’s why I wrote my first serious sales letter and mailed it to 100 prospects to test what would happen… the very next day the phone rang with order after order after order.

I couldn’t believe it:

  • No cold-calling
  • No ear-ache from gatekeepers
  • No chasing decision-makers
  • No hassle!

It’s true that…

A Simple Sales Letter Really Can Make You a Fortune

When you think about it…

It’s like having the best trained, highest qualified, most profitable salesperson you can hire. For less than a bottle of water it’ll relentlessly and without fail go out and deliver your marketing message perfectly every time.

It’ll never call in sick. It’ll never complain. And it’ll never quit on you – that’s guaranteed.

Now, how much is one good sales letter worth to your business?

Suppose you could mail a letter to suspects, prospects, clients and customers… and then have your phone ringing off the hook.

What’s that worth to you? £1,000? £10,000? £100,000?

Frankly, I don’t know.

What I do know is creating that winning sales letter is the hard part.

You could go down the road I once did: trying to figure out everything on your own. And if so: I wish you well. I hope you have better luck than I did.

I got there in the end, but experience tells me it’s much quicker and easier to find someone who’s been there and done it.

(Unless of course you fancy knocking yourself out and losing thousands of dollars, pounds and hours in the process).

Alternatively, you can tap into my wisdom and hard-won knowledge to help you get it right first-time.

Introducing: Copywriter Sam King

Wherever you use words in your marketing I can help you make more money, more easily, more often.

This includes:

  • Sales letters
  • Telesales scripts (both in and outbound)
  • Websites
  • Newspaper and magazine adverts
  • E-mail campaigns
  • Speeches

…and pretty much anywhere else you use words to sell.

Now, it doesn’t matter which market(s) you’re in – selling principles are like gravity: they stay the same… all over the world.

So whether you own a web design, SEO, IT or even a lawn mower company you can rest-assured a sales letter will sell your products and services.

How long does it take to write sales copy?

It depends. Typically a sales letter takes between 10 to 14 days.

A telesales script is more like 2-5 days… and I’ll have to come down to your premises and observe how you make and take your calls, handle objections, etc.

Websites a week or so. And the rest vary depending on the size of sales copy required.

But be warned…

My sales copy gets results. It’s different. It’s going to…

Get Prospects Begging to do Business with
You on Your Terms

Now, that sounds like a pitch. It is. This is what I do.

Leave the junk mail to the school boys; they’re faceless cash machines to the Post Office.

You’re dealing with a professional copywriter who gets results in the 5%+ range consistently.

In fact, I recently had a sales letter get a whopping 7.98% conversion.

What about telesales?

When running my telesales team I turned an average script which was closing one-in-twenty prospects to just one-in-five. That’s a 20% conversion rate.

Making money comes as standard when you work with me.

But please don’t take my word for it…

Here’s What People Are Saying:

“I’d score your work at a very high level and improving all the time (a great sign). The fact you are just 24 is most impressive. You have a terrific future.”

- Ted Nicholas
Marketing Legend
www.TedNicholas.com

“Sam has impressive copywriting skills. His copy hits the bullseye and it motivates people to take action. If you call him, don’t be surprised if his schedule is already
blocked out with client projects. There’s a reason why people want to hire him.”

- Mike Jezek
Copywriter
www.MikeJezek.com

“Sam was on time, on budget, and clearly on form – the sales letter he wrote for us had prospects begging to sign-up for our service. Recommended.”

- Adam Roberts
Managing Director, Go Dine Ltd
www.godine.co.uk

“The best I’ve worked with in twenty years. No question. He’s just so determined to deliver.”

- E. Faraz
Director
London, United Kingdom

“Man, your sales copy is good… really good.”

- Anonymous
(Someone messaged me that out of the blue through my website the other day)

Now, you may be asking yourself…

“How Much?”

Frankly, I don’t know. You’ll need sales copy tailored to your prospects, your company and your goals.

What I do know is I charge a very modest £300 £100 per page for sales letters and £900 £300 per day plus travel costs for call-outs.

Your return on investment will be big and stack up quickly – guaranteed.

Note: all projects are undertaken on a 50% down, 50% on completion basis, and this is payable via PayPal (I’ll invoice you online).

So what’s the catch?

Why am I practically writing sales letters for nothing?

Well, it’s really quite simple: since I work from home and you’ll be in contact with me primarily via e-mail and telephone I have no mega office costs, zero staff wages to pay and my general overhead is low. As a result, I can pass along my cost savings to you.

It’s a win-win situation all-round.

But be warned…

I only work with a limited number of clients every month because I know you, like me, demand excellence. First-come, first-served is therefore my policy.

For those who act right now, and I mean right now, you’ll also receive a…

Fast, Friendly and Free Consultation – 07763 676 140

I promise not to hard-sell you. In fact, I hate most salespeople – they’re completely commission obsessed.

I say ‘most’ because rarely does one meet a salesperson who’s genuinely concerned in delivering value to the client.

In all modesty, I believe I’m one of the rare few who actually want to help you.

The way I see it: business is a win-win game.

If I win your business and help you achieve your marketing goals you’ll win and be happy to refer others which will help both me and the referrer win… and so the cycle continues.

Listen up…

If you’re serious about making more money, more easily, more often call 07763 676 140 right now.

I’m here to help and help I will, but you’ve got to call right now or you’ll run the risk of joining my waiting list.

As the saying goes: to get something you’ve never had you’ve got to do something you’ve never done: call me.

Sincerely,

Sam King

Director

P.S. For your fast, friendly and free marketing consultation call 07763 676 140 between 9am and 9pm Monday to Friday. If the line is busy please call back as I get a lot of calls.

P.P.S. FEAR is the most powerful of all human emotions; don’t fear calling me or trying a sales letter… FEAR losing the opportunity.

07763 676 140

sam@kopywriting.com


Bookmark and Share

Frequently Asked Questions (FAQs)

Question: Will you work on a royalty/commission basis?

Answer: Very rarely. Why? Because clients often test Copywriter A’s sales letter with Copywriter B’s headline and Copywriter C’s order form… and then who gets paid what? It’s easier for all concerned to work on a fixed-price basis.

Question: Sam, what do you consider a good conversion rate?

Answer: 5% plus.

Question: Should I run ads on bank holidays?

Answer: No; you’ll lose money as circulation drops a lot.

Note: the Audit Bureau of Circulations (ABC) has the most up-to-date circulation figures and newspapers often do not count the bank holiday figures in their totals.

Question: Should the sales letter be stapled together?

Answer: No; let them fall out the envelope loose.

Question: What’s the best salutation to use?

Answer: Use mostly “Dear Friend” or “Dear Reader”. Others that work well are “Dear Beleaguered Tax Payer” and “Dear Fellow Entrepreneur”.

Note: Even if the prospect is thinking: “Hey, I’m not your friend…” you have got their attention. This is of course the first part of the AIDA selling principles (Attention, Interest, Desire, Action).

Question: Should the sales letter headline be the first thing the reader sees when opening the envelope? Or should it be the order form or something else?

Answer: Yes; reveal the letter first.

Question: When mailing in C5 envelopes should one fold the sales letter in half so the copy faces the reader straight out the envelope or have the copy folded inwardly? (Hope that makes sense).

Answer: Make sure copy faces the reader.

Question: How many sentences on average before inserting a sub-head?

Answer: I don’t count sentences. I simply break-up copy with sub-headlines to help copy “breathe.” In an 8 1/2 x 11 page it’s usually 1-3 subheads.

Question: Any tips for writing a story without it sounding like all I’m doing is writing about “me, me, me, me, me”?

Answer: What I do in such situations is to write a little copy with the “story” included. If it flows and adds strength I’d use it, if not: drop it out.

Question: With two step ads is it better to direct prospects to your website sales letter, a telephone number where you can capture their physical address, or something else?

Answer: In two-step ads I think the best model today is to include a choice of two methods of response:

a) A 24-hour recording for a free phone number

b) Your website address

Question: Include an occasional spelling mistake in copy to show you’re “human”?

Answer: I do not deliberately include spelling mistakes in copy. It may show you’re “human”, but that you also are a careless marketer and possibly an idiot too.

Question: Is it worth adding a middle initial to your name for credibility’s sake? E.g. Robert T. Kiyosaki, Michael E. Gerber, Claude C. Hopkins? Or keep it simple?

Answer: No; a fabricated middle initial does nothing for you.

Question: If you haven’t got the budget and/or capability to personalise the salutation or headline with the prospect’s name, is there a way to personalise the package? E.g. can you put something in to personalise it?

Answer: A handwritten note or post-it note in an outgoing package will always increase credibility and often sales as well.

Question: How can you state in an offer that if price is an issue this is something which can be discussed without encouraging every prospect to hammer you down on price?

Answer: I don’t think that it’s a good idea. It comes across as defensive. It’s much better to submit price confidently after you build up value.

Question: What’s the best day for prospects to get sales letters?

Answer: Tuesday

Question: Which Tuesday in the month is best for prospects to get sales letters?

Answer: First Tuesday.

Question: Sam, do you guarantee your copy?

Answer: Yes. I guarantee your full satisfaction. IF, for any reason, you’re not 100% satisfied I’ll revise the copy according to your needs… and at my expense.

Just tell me what you want updating and I’ll do it – fast. There is no charge for rewriting. Revisions are included in the fixed-price agreed.

Question: Sam, mailing costs are a bit of a strain on my cash flow at the minute but I want to mail some prospects; if I cut down the sales copy to save money will the letter still convert?

Answer: I’ve never seen sales copy work when it’s been shortened for the purpose of reducing printing and mailing costs.

You’ve got to include all the possible benefits in long-form sales letters to have a chance of selling.

Question: Is there a standard price for a mail shot?

There is no standard for mail shot prices. It depends on many variables e.g. weight of paper, colours used, if there are insertions, etc. It’s best to ring round mailing houses and get several quotes.

Question: Sam, our sales letter is converting at just over 6%, should we tweak it to test response?

Answer: I don’t suggest you change or “tweak” your sales letter in any way. Reason?  When a piece of copy is working, it’s a beautiful thing. It’s foolish, even dangerous, to change even one comma.

However, what I would do is create an entirely new piece of copy and test it against the present copy. This is a good policy in all situations.

Question: Sam, you changed our headline and our conversion rate shot up 2%, you were right about testing screams, not whispers. Any other suggestions?

Answer: Increase the size of the headline further. I’ve found increasing typeface size is a simple and quick way to increase response.

Question: What quality of paper should I use for the sales letter?

Answer: The higher the quality, the more attention-grabbing and more impression your letter will command. As a rule don’t go lower than 80gsm, you’ll likely find this the most cost-effective too.

Question: Should I keep a swipe file of sales letters and ads I receive?

Answer: Yes, 100%. It’s an invaluable tool. Over time you’ll build up a great knowledge of money making sales copy.

Also, get a copy of Million Dollar Mailing$ by Denison Hatch; it’s a great book which includes the single most successful sales letter in the history of the world.

Here’s some sales letters you can add to your swipe file right now:

Question: What’s the single most successful piece of advertising in the history of the world?

Answer: The “Two Young Men…” sales letter written by Martin Conroy (deceased). It’s directly responsible for bringing in $1 billion in revenues for the Wall Street Journal. To view the first-page click here. To view the second-page click here.